Presently, there has been increasingly prevalent that a particular quantity of people who tends to hunt the elephant illegally due to serve multiple purposes. Thus elephant in the world is more and more closer to the extinct. To preserve them, an non-profit organisation has been established by the man called lain Douglas Hamilton in 1993, with the major purpose is to make sure that kind of endangered animal will not be extinct and protect the habitats where elephants live. they play an crucial role in keeping the existant of the elephant by raising people's awareness through many medias like films, television or social media. Moreover, they take responsibility for stopping the illegal hunting and working together with scientists and experts to conduct research on elephant behaviours. With the support of 335 projects in 40 countries, the organisation has bommed rapidly.